Laura Bailey

    Privacy Policy

    Last updated: 25 October 2026

    This policy explains how I use personal information when you visit my website, request a resource, contact me or work with me.

    Who I am

    I am Laura Bailey, a sole trader trading as Serious about Social, based in the United Kingdom. I am responsible for deciding how and why personal information is used in running my business.

    You can contact me at this email address with questions about this policy or your personal information.

    Information I collect

    Depending on how you interact with me, I collect:

    • Your name, email address and any telephone number you provide.
    • Your business or charity name, role and contact details.
    • Information you include in enquiries, forms, emails and client communications.
    • Website, social media and marketing information relevant to services you request.
    • Booking, payment and transaction records.
    • Recordings, transcripts and summaries of client calls where you agree to recording.
    • Technical information processed when you use the website, forms and associated services.

    I receive information directly from you and, where relevant to agreed work, from your public business website, social media profiles or materials supplied by you.

    Please avoid sending sensitive personal information or information about other people that is unnecessary for the work.

    Why I use information

    I use personal information for the following purposes and lawful bases:

    Enquiries and requested resources: to answer questions and deliver resources such as Content Without the Crash. I rely on my legitimate interests in responding to requests and providing useful business resources. Where an enquiry concerns entering a contract with you, processing may instead be necessary to take steps at your request before that contract.

    Client services: to arrange meetings, agree work, deliver services and communicate with you. I rely on contractual necessity where you are the contracting individual. When working with someone on behalf of an organisation, I rely on my legitimate interests in delivering and administering that relationship.

    Payments and financial records: to administer payments and maintain records. I rely on contractual necessity, applicable legal obligations and legitimate interests in managing business finances.

    Marketing emails: to send tips, resources, updates and offers when you choose to subscribe. I rely on your consent.

    Call recording: to produce a record, transcript or summary of a meeting with your agreement. I rely on your consent.

    Business administration and security: to manage correspondence, protect my systems and handle disputes or legal claims. I rely on legitimate interests and legal obligations where applicable.

    Where I rely on legitimate interests, I consider the impact on your privacy and whether the information is necessary for the purpose.

    You do not have to provide optional information. However, without relevant contact or service information, I may be unable to respond, deliver a requested resource or carry out agreed work.

    Free guides and marketing emails

    Requesting a guide does not automatically subscribe you to ongoing marketing emails.

    I send ongoing marketing emails only when you tick the marketing consent box. Delivering the guide you requested is separate from that subscription.

    You can unsubscribe at any time through the link in a marketing email or by emailing me. Withdrawing consent does not affect the lawfulness of earlier processing.

    I may continue to send necessary messages about resources you requested, bookings, payments or services. I retain limited unsubscribe information to help ensure you are not added back to marketing lists inadvertently.

    Client calls and Fathom

    I use Google Meet for client calls and Fathom for recording, transcription and summaries.

    I tell you before recording, and you can choose to have an unrecorded call. You can also ask me to stop recording.

    My retention policy is to delete recordings and transcripts within 90 days of the call. I retain only the working notes needed for ongoing services or other purposes described in this policy.

    Within my business, I alone access these recordings and transcripts. Google and Fathom process information as part of providing their services. I do not upload call recordings or transcripts to Claude, ChatGPT or VibeCode.

    AI-assisted work

    I use Claude, ChatGPT and VibeCode to assist with marketing content, website development and related client work.

    Information entered into these tools can include names, business details and marketing content relevant to the work. I do not routinely use them to process health details or financial information.

    Where personal information is involved, its use must relate to the service or business purpose described above. I review AI-assisted work myself and do not use these tools to make solely automated decisions with legal or similarly significant effects on individuals.

    The providers process information under the terms and settings applicable to my accounts. Please contact me before sharing material that carries particular confidentiality or data-handling restrictions so we can agree an appropriate approach.

    Providers and information sharing

    Providers used in operating my business include:

    • Ready Made Marketer / GoHighLevel: forms, contact management, email delivery and automation.
    • Google: business email, productivity services and Google Meet.
    • Fathom: meeting recording, transcription and summaries.
    • Stripe: payment processing.
    • GoDaddy: domain and related website services.
    • Anthropic's Claude, OpenAI's ChatGPT and VibeCode: AI-assisted content, website and client work.

    Providers receive information relevant to the functions they perform. Their roles vary: some process information on my behalf, while others act as independent controllers for particular activities.

    I may also share information with professional advisers or authorities where necessary for advice, legal obligations or legal claims.

    I do not sell personal information.

    International processing

    Some providers may process personal information outside the United Kingdom. The locations and arrangements depend on the service used.

    International processing is subject to UK data protection requirements. You can contact me for information about the providers involved in handling your information and their applicable transfer arrangements.

    Cookies and website technology

    The website and embedded services can use cookies or similar technology to operate forms, remember preferences and provide their services.

    I do not currently use Google Analytics or the Meta/Facebook Pixel.

    Cookie choices are presented through the website's cookie controls where available. You can also manage cookies through your browser, although blocking some cookies may affect forms or other functionality.

    If I introduce analytics or advertising tools, I will review the associated privacy information and consent requirements before using them.

    How long I keep information

    I review enquiry and client records annually and remove information that is no longer needed.

    When deciding whether to retain information, I consider whether:

    • An enquiry or client relationship remains active.
    • The information is needed to complete or support agreed work.
    • Accounting or other legal requirements apply.
    • Records are needed to establish, exercise or defend legal claims.

    Financial records are retained for the period required by applicable tax and accounting obligations.

    Marketing contact information is kept while you remain subscribed. Limited suppression records may be retained afterwards to respect your unsubscribe choice.

    Fathom recordings and transcripts are subject to the 90-day retention period described above. Necessary client notes are reviewed as part of the annual record review.

    Security

    I take reasonable steps to protect personal information against loss, misuse and unauthorised access. No internet service or electronic storage system can be guaranteed completely secure.

    Your rights

    Depending on the circumstances, you may have the right to:

    • Obtain a copy of your personal information.
    • Correct inaccurate or incomplete information.
    • Request deletion or restriction of its use.
    • Object to processing based on legitimate interests.
    • Receive certain information in a portable format.
    • Withdraw consent where processing relies on it.

    You can object to direct marketing at any time.

    To exercise your rights, email laura@seriousaboutbusiness.net. I may ask for information to confirm your identity before disclosing personal information.

    Complaints

    Please contact me if you have a concern about how I use your personal information.

    You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator. You do not have to complete my complaints process before contacting it.

    ICO complaints: https://ico.org.uk/make-a-complaint/

    Changes to this policy

    I will update this policy when my services or information-handling arrangements change. The latest version and its update date will appear on this website.

    Laura Bailey, Serious about Social

    Contact: laura@seriousaboutbusiness.net

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